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Global Media syndicates Entrex CEO Column: "Sell your company not your product".
Chicago, IL September 21-2006 -- Entrex (www.entrex.net), the global source to find, research, track, manage and trade entrepreneurial companies announced today that Entrex's CEO Stephen Watkins has syndicated an article with NewsUSA titled: "Sell your company not your product".
“To many CEO's walk into an investment banking meeting... or an investor meeting.... selling their product and not their company" says Watkins. "It is certainly a dance between short term products and long term visions... but the buggy whip product manufacturer is out of business... unless he sold himself as a transportation accessory business. Investors need to see the company has a future... "
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Entrex works with private companies and accredited/institutional investors creating a venue where investors can find, research, track and invest in private companies. Private companies that adhere to the methodologies and disciplines of Entrex gain credibility and exposure to the investor community while gaining liquidity options beyond the traditional route of IPOs, mergers and/or acquisitions. Through its innovative approach and process, Entrex is creating a whole new path to capital for privately-owned businesses.
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